Colour of the Year

Pantone Colour of the Year: Viva Magenta

Viva Magenta is bold and exciting. It is part of the red family and represents 'strength', 'power' and 'newness'. 

Because Viva Magenta is such a strong and vibrant colour, it makes the perfect statement piece and we are going to see it everywhere this year, especially throughout the floral industry!

Florists can choose to fully embrace Viva Magenta by going all in with bold containers and bold flowers, with hints of neutrals. Or they can experiement with elements of this colour by opting to go bold with the container and neutral with the flower or vice a versa!

Here, we have included pieces in our range that represent Viva Magenta, including burgundy, dark pink and red tones. as well as neurtal elements. Grey lilac, grey sand and pale khaki colours and tones contrast fabulously with fierce Viva Magenta. 

Browse the range and inspire florists...

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